Good Marketing, Bad Marketing
Why not use marketing principles to keep people happy? Why not use them to empower everyone to behave in ways that will improve the lives of themselves and others? Much like a knife can be used to wound or simply cut vegetables, marketing is ultimately a tool that can be used for good or for ill....
The lies we tell
Hello everyone, I hope you are all doing well. Yesterday I had a conversation with a good friend about Sam Harris' book Lying. Sam's position was that we tend to be skilled at rationalising that it is justified when it is not and that we tend to...
Effective Altruism and Social Engineering
Hello everyone, I hope you have been doing well. In this week's email, I want to take the time to tell you about Effective Altruism. What is it? The goal of Effective Altruism is summed up pretty well by the title of William Macaskill's book. "...
The Logic of not eating meat
For many of us, the consumption of meat is an everyday occurrence, an activity woven into the fabric of our lives. It is just the way it is, and the way it always has been. It can be difficult to imagine what life would be like without it. This is,...
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Humans can thrive on a modern vegetarian diet and animals' interests in a life free of pain and premature death surely outweigh the marginal increase in pleasure we get from eating their flesh.Steven Pinker
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Pain and humiliation distract children from pondering what they did wrong.Steven Pinker