Good Marketing, Bad Marketing
Why not use marketing principles to keep people happy? Why not use them to empower everyone to behave in ways that will improve the lives of themselves and others? Much like a knife can be used to wound or simply cut vegetables, marketing is ultimately a tool that can be used for good or for ill....
An Internet that Sparks Joy
What if we designed it to maximise the happiness of its users, rather than the time spent on the platform? What if the efforts of our software engineers helped us reflect on our day as time well spent?...