Predictably Irrational: The Hidden Forces that Shape Our Decisions
Sashin's notes
I read this entire book in a bookshop close to where I live. That chain of bookshops, is no longer in business...
Dan Ariely is an excellent human being. A behavioural economist, he focuses on the science of human behaviour. Why do we do what we do?
He has a number of TED Talks, all of which are worth watching here.