In many surveys it turns out that every student, questioned privately, thinks that binge drinking is a terrible idea, but each is convinced that his peers think it's cool.
Sashin's notes
I'm sure this applies to a lot more than just binge drinking[1].
From Steven Pinker's 2018 best seller Enlightenment Now.
As I was entering typing this quote, my friend pointed out that "being cool" technically isn't mutally exclusive with "not being a terrible idea". ↩︎